Incremental revenue
Additional first purchases, repeat activity and upsell value generated by enabled levers.
Back to Business Growth
Free business planning tool
Business Growth Opportunity Calculator
Model how stronger conversion, loyalty, referrals, upsells and reactivation could change your annual results, using only your own numbers.
Instant results
Anonymous by default
Your assumptions
Before you calculate
The most useful numbers to gather
- A recent 12-month count of leads, customers and transactions
- Average transaction value and approximate gross margin
- Current conversion, repeat and upsell rates where available
- Dormant database size and realistic reward or incentive costs
Optional report
Keep a copy of your scenario
Receive this calculation once by email. No account, newsletter subscription or storage of your calculation.
Read the result clearly
What the estimate includes
The model separates customer acquisition, repeat activity and transaction value so the same opportunity is not counted twice.
Contribution
Incremental revenue adjusted by your gross margin, then reduced by rewards and incentives.
Return metrics
First-year and ongoing gain after entered costs, plus ROI, payback and break-even where available.
Methodology and formulas
All percentages and values come from your inputs. Lead, referral and reactivation gains use first-purchase value only. Loyalty counts extra repeat transactions, while upsells use the existing annual transaction base.
- Lead conversion
- Annual leads × change in conversion rate × average transaction value.
- Loyalty
- Enrolled customers × change in repeat rate × repeat transactions × average transaction value, less expected redeemed rewards.
- Referrals
- Active customers × referring rate × referrals per participant × conversion rate × first-purchase value, less referral rewards.
- Upsells
- Annual transactions × change in upsell acceptance × average upsell value.
- Database reactivation
- Dormant contacts × contactable share × change in reactivation rate × first-purchase value, less incentives.
Questions
Calculator FAQ
No. It is a scenario estimate based entirely on the assumptions you enter and does not guarantee an outcome.
Yes. Every lever can be enabled or skipped independently, so you can isolate the opportunity most relevant to your business.
No. The cautious, planned and strong scenarios scale only your own target improvements.
Anonymous calculations stay in your browser. Inputs are sent only when you request a one-time report, and Angelyze receives them only when you separately request a review.
