Business Growth Opportunity Calculator

Count genuine enquiries from prospective first-time customers, not website traffic or repeat messages. Exclude referral prospects and inactive customers counted in other services.

Completed first purchases divided by distinct enquiries. No follow-up software does not mean a zero conversion rate.

Enter the total proposed rate, not the percentage increase. Going from 20% to 25% adds five percentage points.

If half your current purchases will earn rewards, enter 50%. For a new program, this is planned participation, not existing members. Choosing 100% budgets rewards across all current purchases; it is not a prediction of sign-ups.

Cash discounts cost their full redeemed value. A free item costs its fulfilment cost, but may also replace a sale that would otherwise have been paid.

Enter 5 for every fifth purchase, or 10 for every tenth. The discounted purchase is included in that cycle. At equal purchase values, 20% every fifth averages 4% across the cycle. Actual first-year redemptions depend on visit timing.

For an every-Nth-purchase discount, enter the actual discount: 20 for 20% off every fifth visit. For cashback or free-item rewards, enter the reward value per EUR 100 of qualifying spending. Rewards cost money on existing purchases too.

Choose 100% to budget the full earned reward cost. Use a lower value only with a reason, such as measured redemption. Unused rewards are not automatically free money.

A free EUR 10 service costing EUR 3 to deliver is 30%. Include variable labour and materials; use a higher cost if rewards replace paid work.

Only activity above what these participants would do anyway. Do not compare naturally loyal members with occasional non-members and call the difference program impact.

People introduced to your business who have not yet purchased. Count each prospect once, not each visit by the customer who referred them.

Your current organic referral conversion rate. Enter zero explicitly only if no referral prospects currently become customers.

The proposed total referral audience, including existing organic referrals. It caps the number of first purchases; this is your assumption, not a benchmark.

Include both referrer and new-customer rewards. Charged on all qualifying first purchases, not just the incremental customers.

The total proposed rate among the referral audience you entered.

Only existing paid activity is used. New or reactivated customers and extra loyalty visits are excluded from this add-on calculation.

Count current add-on sales even if you have no automated upsell system.

Only the extra price, excluding tax, not the total basket or appointment value.

Include its own materials, variable labour and fees. Do not assume the same margin as the main purchase.

Enter the total proposed acceptance, including existing add-on sales.

A one-time snapshot, not a monthly figure. Do not count active customers or prospects who have never purchased.

Use contacts with usable details and an appropriate basis for the planned communication. Technical reachability alone is not permission.

Estimate natural returns over the same 12-month comparison period. They are subtracted from campaign-driven activity.

Charged on everyone redeeming the return offer, including people who would have returned anyway.

Only the difference from natural returns is additional. Each returning customer contributes one paid activity; the same database is not reused every year.